AFA Newsletters

    Floral News     AFA is proud to support the future of floriculture by showcasing the importance of our industry and the diverse career opportunities available to the next generation of leaders. In... Continue Reading

  What Does It Mean to Be an Alliance?   Last month at Fun ’N Sun, we unveiled the American Floral Alliance and began a new chapter in the 85-year history of our organization. During the unveiling, I made the statement, “We... Continue Reading

  A New Chapter Begins What an incredible few weeks it has been for our organization. Fun ’N Sun 2026 is officially in the books, and with more than 480 floral professionals in attendance, the energy throughout the convention was... Continue Reading

  President's Message   Fun 'N Sun is now less than a month away, and the excitement continues to build. We now have more than 50 exhibitors signed up for the Flower Fair, making this the largest exhibition in Fun 'N Sun... Continue Reading

  President's Message   Hello, First of all, a big thank you to everyone who has renewed their CalFlowers membership for the coming year. For those few who may still be on the fence, I would encourage you to remember... Continue Reading

  President's Message Mother’s Day 2026 is now in the books, and I hope and trust it was a successful holiday for you and your teams. I encourage CalFlowers members to take a few moments to participate in our Mother's Day survey. Your... Continue Reading

  President's Message Hello, folks, There are many exciting things happening at CalFlowers. During the first three months of 2026 alone, 41 new members joined CalFlowers. We extend a warm welcome to each of you. As a reminder, our... Continue Reading

  President's Message Spring is upon us, can you believe how fast this year is already moving? Our industry is gearing up for Easter and, of course, the big one… the mother of all holidays. This is also the time of year for your CalFlowers... Continue Reading

  President's Message With Valentine’s Day behind us, I hope and trust that you experienced a good and satisfactory holiday. In the coming weeks, the flower industry is gearing up for a series of floral conventions and gatherings,... Continue Reading

January Newsletter     Message from CalFlowers President   Happy New Year to you, 2026 promises to be an exciting year ahead. The CalFlowers Board began the new year with a strategic planning retreat during the first week of... Continue Reading

        Help Us Update Your Member Type For more than 80 years, CalFlowers has brought the... Continue Reading

As we close out the year, CalFlowers is proud to share highlights in our End-of-Year Report, reflecting on key milestones and a strong foundation for the coming years. Continue Reading