Great Lakes Floral Foundation Inducts Bob Patterson CF into Hall of Fame! Haslett, MI (October 30, 2024) - On the evening of October 28, 2025, the Great Lakes Floral Foundation inducted Bob Patterson CF, owner of Patterson’s Flowers in Big Rapids, Reed City and Cadillac, MI into the... Continue Reading
For Immediate Release Alexandria, VA - October 27, 2025 The American Floral Endowment (AFE) has released a new video that highlights the organization’s long-standing commitment to strengthening and advancing the floral industry. With engaging visuals, the educational video illustrates... Continue Reading
The floral industry is evolving faster than ever. From advanced logistics and e-commerce growth to new consumer trends and global supply chain shifts. Floral professionals are leading innovation and shaping the future of the industry. To thrive, you need more than beautiful flowers, you need... Continue Reading
For Immediate Release Alexandria, VA - October 16, 2025 CalFlowers' long-standing scholarship through the American Floral Endowment(AFE) is being renamed to celebrate the life and legacy of one of its most influential members. The scholarship, which was originally established... Continue Reading
You already know about our top-tier shipping programs, but are you aware of the other amazing CalFlowers membership benefits? Join us for this 45-minute online event... Continue Reading
“Taking a season or a holiday and tailoring segments around it is always fun,” notes J Schwanke, creator of Life In Bloom. “Now seems like a good time to remind everyone about our Autumn (414), Halloween (714), and Día de los Muertos (610) episodes, all available to... Continue Reading
Furry Friends & Florals Photo Contest Thank you to everyone who joined in this year’s... Continue Reading
22 Students Receive AFE Scholarships This year, thanks to the generosity of industry donors and supporters, the American Floral Endowment is proud to award a record $74,000 in scholarships, up from $67,600 in 2024. With 26 awards given to 22 students, the scholarships ease the financial burden of... Continue Reading
Grand Rapids, MI, September 15, 2025 – “Probably the most asked question I get is – ‘Why don’t you have a podcast?’ - well I do now!” proclaims J Schwanke, host of the beloved public broadcasting (PBS) television show J Schwanke’s Life In Bloom.... Continue Reading
CalFlowers Renews Commitment to Life in Bloom “I had the privilege of making a presentation to the CalFlowers Board of Directors, outlining the opportunities that Life in Bloom creates for benefitting flower sales,” said J. “We are truly grateful that the Board confirmed their... Continue Reading
Protean Farms is a Miami‑based flower importer and distributor with more than 15 years of experience. With over 600+ rose varieties and 700+ other blooms sourced from qualified farms, they are committed to “Bloom with purpose and handle with excellence”. "We provide reliable, on‑time... Continue Reading
FOR IMMEDIATE RELEASE Contact: Joost Bongaerts(805) 566-6607 American-grown flowers from West Coast and Midwest farms featured on screen Carpinteria, CA – Florabundance is proud to share that our flowers are featured in the Netflix series season 2 With Love, Meghan. In Season 1,... Continue Reading
