What Does It Mean to Be an Alliance? Last month at Fun ’N Sun, we unveiled the American Floral Alliance and began a new chapter in the 85-year history of our organization. During the unveiling, I made the statement, “We... Continue Reading
For more than a century, Royal Imports has been a trusted name in the floral industry. They offer an extensive and growing assortment of more than 1,500 floral hardgoods, including glass vases, sympathy supplies, candles, ribbon, floral tools, packaging, and more, all under one roof. This broad... Continue Reading
The Behind the Bloom podcast recently marked its first anniversary with a special podcast! “Well, it’s been an entire YEAR of Weekly Podcasts- with RJ and Me… and we’re ready to start our 2nd Year. We’ve gone behind the scenes on almost 3 Seasons of J... Continue Reading
FOR IMMEDIATE RELEASE CONTACT:The Association of Specialty Cut Flower GrowersMPO Box 268Oberlin, OH 44074(440) 774-2887www.ascfg.org Fall 2026 issue features new introductions from 18 leading breeders and suppliers, alongside grower reports, agritourism... Continue Reading
GreenSource is a B2B trade platform built specifically for the wholesale floriculture and horticulture industries - turning your live inventory into shoppable availability that wholesalers, landscapers, interiorscapers, and retailers can browse and buy nationwide. American Floral Alliance members... Continue Reading
FOR IMMEDIATE RELEASE Contact: Amanda Jedlinsky (703) 213-5802 ajedlinsky@safnow.org ALEXANDRIA, VA – AUGUST 20, 2026 – More than a century ago, Italian and Japanese immigrant growers gathered near Lotta’s Fountain in San Francisco to sell flowers. Those early gatherings laid... Continue Reading
A New Chapter Begins What an incredible few weeks it has been for our organization. Fun ’N Sun 2026 is officially in the books, and with more than 480 floral professionals in attendance, the energy throughout the convention was... Continue Reading
A memorial tribute has been established through the American Floral Endowment (AFE) honoring Frances ("Fran") R. Young, who passed away on August 1, 2026, at the age of 98. The tribute was established by Amy and Greg Royer, longtime friends of the Young family, in honor of Fran's life and in... Continue Reading
FOR IMMEDIATE RELEASEAlexandria, Virginia, August 12, 2026The American Floral Endowment (AFE) is proud to congratulate Dr. Amanda Solliday, Senior Manager of Sustainabloom, on receiving the Floriculture Kenneth Post Distinguished Achievement Award from the American Society for Horticultural... Continue Reading
What an incredible week! As we look back on Fun ’N Sun 2026 in Pasadena, we are filled with gratitude for everyone who helped make this year's convention such a tremendous success. From the moment everyone arrived at The Langham Huntington, there was an energy and excitement that could be... Continue Reading
FOR IMMEDIATE RELEASE Main Wholesale Florist Expands Tristate Footprint with Grand Opening of Third Logistics Hub in Pennsauken, New Jersey Family-Owned and Operated Industry Leader Capitalizes on Multi-Generational Legacy with Official Move into Southern New Jersey Facility PENNSAUKEN, N.J.... Continue Reading
American Floral Alliance, formerly CalFlowers, has renewed their commitment of support for J Schwanke’s Life in Bloom. American Floral Alliance will continue as a Principal Underwriter for Seasons 10 and 11 - to be broadcast in 2028 and 2029. The show prepares new episodes about 1 year... Continue Reading
