Seed Your Future Launches #IAmHorticulture Campaign to Spotlight the People Powering a Growing Industry National social media campaign invites horticulture professionals to share their stories and inspire the next generation of industry talent. Seed Your Future (SYF), the national nonprofit... Continue Reading
Season 8 continues to roll out across the country! Continue to look for airings of the 100th Life In Bloom episode in the coming weeks! Recent and upcoming episodes landing at local PBS stations all in May and into June - including members Green Point Nursery, Florabundance, 2Plant... Continue Reading
For Immediate Release Contact: J SchwankePhone: (616) 446-6086Email: j@uBloom.com Grand Rapids, MI, May 4, 2026 – “I am truly excited to celebrate one hundred episodes, sharing the benefits of Flowers,” enthuses J... Continue Reading
The Future of Floral Is Faster Than You Think Flowers are still largely sold as planned purchases, typically tied to holidays, events, and occasions. But real-life decisions to buy flowers don’t always happen that way. They happen en route. In between meetings. On the way to something... Continue Reading
President's Message Hello, folks, There are many exciting things happening at CalFlowers. During the first three months of 2026 alone, 41 new members joined CalFlowers. We extend a warm welcome to each of you. As a reminder, our... Continue Reading
As we approach Floriexpo 2026 this May 27–29 in Fort Lauderdale, the stakes for the mass-market floral industry have never been higher. With the "Perfect Storm" of 2027 looming (the rare overlap of Valentine’s Day and the Super Bowl) and shifting consumer demands for "Quiet Luxury"... Continue Reading
The Texas State Florists’ Association (TSFA) invites floral industry professionals, students and teachers to attend the Texas Floral Expo at the Embassy Suites San Marcos Hotel and Conference Center on June 19-21, 2026. With more than a dozen educational sessions and four meals included in... Continue Reading
Here is a list of recent and upcoming episodes landing at local PBS stations all across the country in April and May - including members San Francisco Flower Market, Mayesh, and Green Point Nursery! There are 14 episodes in Season 8 to enjoy, so we’re just getting started! Look for episodes... Continue Reading
For Immediate Release Alexandria, VA - April 6, 2026 With the generous support of the Demaree Family Floriculture Advancement Fund, the American Floral Endowment (AFE) is launching a new Young Professionals Council (YPC) Professional Development &... Continue Reading
For Immediate Release Contact: J SchwankePhone: (616) 446-6086Email: j@uBloom.com Grand Rapids, MI, April 2, 2026 – “I can hardly believe we have produced one hundred episodes, sharing the benefits of flowers,” enthuses J Schwanke, host and creator. J Schwanke's Life in... Continue Reading
CFG welcomes Kate Dodde and Klair McDermott to its Mass Market Sales Team, and celebrates Lucia Narciso’s elevation to Wholesale Sales Manager. Continental Floral Greens Press Release FOR IMMEDIATE RELEASEMarch, 24th, 2026 Continental Floral Greens (CFG), a family-owned grower of premium... Continue Reading
By Joost BongaertsCalFlowers Board Director & Marketing Committee MemberCEO, Florabundance Last weekend, the CalFlowers Board gathered in San Francisco for our board meeting—followed by an opportunity to connect directly with consumers at one of the city’s most anticipated spring... Continue Reading
