FOR IMMEDIATE RELEASEContact: Jazmin Albarran, Executive Directorjalbarran@SeedYourFuture.org(703) 838-5209 New Series Spotlights 10 Floral Industry Careers – and the Sponsors Making It Possible Alexandria, VA – November 4, 2026 – Seed Your Future (SYF) is proud to announce... Continue Reading
An innovative Alaska peony project highlights how federal grant funding can support new markets, research, and business opportunities across the floral industry. The U.S. Department of Agriculture (USDA) recently announced $86.6 million in grant funding for 609 projects across 56 states and... Continue Reading
Creating beautiful floral designs takes creativity, but running a successful floral business also requires careful pricing, cost management, and coordination. Details Flowers Software is a platform that helps florists and designers do more and earn more. Details streamlines proposals, ensures... Continue Reading
With bulk flowers, a botanically themed gift shop, and two Highland cows in the mix, this AFA member is building a floral business around approachability, shared knowledge, and relationships. Located in Georgetown, Texas, Kindred Botanical Market serves a diverse mix of floral customers, from... Continue Reading
FOR IMMEDIATE RELEASEOctober 15, 2026 – Floral Marketing Fund's latest study compares consumer trends from 2019, 2021, and 2025, highlighting purchasing behaviors, spending, and opportunities for the floral industry. Are consumers still buying houseplants like they were during the... Continue Reading
Culturally significant flowers represent an opportunity for floral businesses willing to look beyond traditional markets. By learning about local communities, understanding the flowers that matter to them and making availability known, growers, wholesalers and retailers can help meet an important... Continue Reading
Floral News AFA is proud to support the future of floriculture by showcasing the importance of our industry and the diverse career opportunities available to the next generation of leaders. In... Continue Reading
The Colorado Nursery and Greenhouse Association’s (CNGA) annual Women in Horticulture Luncheon brought together female professionals from across Colorado’s horticulture industry for an opportunity to connect, share ideas, and look toward the future of the industry. A highlight of the... Continue Reading
Life In Bloom Celebrates “Spooky Season” Create TV is including episodes of J Schwanke's Life in Bloom in their Spooky Season Salute marathon coming up Friday, October 30, Saturday, October 31, and Sunday, November 1. Enjoy episode 610 ‘Día de los Muertos’ and... Continue Reading
WFFSA Opens Registration for FDC 2027, Unveiling Expanded Conference Experience in MiamiNew venue, expanded education and a refreshed conference format bring more opportunities for business, networking and industry collaboration to the 2027 Floral Distribution Conference. Washington, DC –... Continue Reading
Robert Koene Flower Consultancy helps floral businesses stay commercially relevant in a rapidly changing market. With more than 35 years of international experience in floral design, education and retail, Robert Koene works with florists, wholesalers, growers, supermarkets and floral... Continue Reading
For more than a century, Royal Imports has been a trusted name in the floral industry. They offer an extensive and growing assortment of more than 1,500 floral hardgoods, including glass vases, sympathy supplies, candles, ribbon, floral tools, packaging, and more, all under one roof. This... Continue Reading
