For Immediate Release Alexandria, VA - December 12, 2025 The American Floral Endowment (AFE) has released its 2024-2025 Annual Report, capturing a year of momentum, innovation, and industry-driven impact. The report illustrates how collective investment from across the floral community is... Continue Reading
Mountain Flower Farm is a Vermont-based peony and specialty cut-flower grower serving professional designers, farmer-florists, and production farms nationwide for over 25 years. Known for its rigor in variety trialing, soil-first organic stewardship, and unwavering reliability, the farm... Continue Reading
Alexandria, VA – November 21, 2025 – Seed Your Future (SYF), the national initiative dedicated to inspiring the next generation of horticulture and floriculture professionals, today announced its new Board President, an incoming Board Member, and newly appointed committee volunteers... Continue Reading
2025 Year in Review For Immediate Release Alexandria, VA - November 19, 2025 As the year wraps up, join the American Floral Endowment (AFE) in celebrating the many accomplishments across the industry. Thanks to generous donors, AFE has continued making meaningful strides... Continue Reading
For Immediate ReleaseAlexandria, Virginia - November 19, 2025 Sustainabloom has released a brand-new free resource to help floral retailers take actionable, measurable steps toward sustainability. The Sustainability Planning Template for Retail Florists is designed to make sustainability... Continue Reading
2026-2027 Membership Directory Members, this is your FINAL opportunity to update your contact information and floral availability for the 2026-2027 Directory. Please log into your Member Compass or... Continue Reading
Dear CalFlowers Member, CalFlowers has always been about bringing people together to strengthen the floral industry. Our roots stretch back to 1941, when a group of flower growers and shippers came together to solve a simple but important problem: how to better coordinate the transportation of... Continue Reading
“We are so delighted to share - that we were notified by Podstatus, a leading podcast monitoring service - that our Behind the Bloom Podcast with J Schwanke and RJ Pole is ranking #127 - on Apple Podcasts in the last 30 days,” says J Schwanke. As a point of reference, Apple Podcasts... Continue Reading
Floral industry leaders to reconvene March 1–4, 2026, at the Doral Washington, DC – November 3, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) has officially opened registration for the 2026 Floral Distribution Conference (FDC), taking place March... Continue Reading
San Marcos, CA — November 5, 2025 — CalFlowers, one of the leading associations dedicated to promoting flower enjoyment and supporting the floral industry nationwide, is pleased to announce the appointment of Julie Ortiz and John Louie to its Board of Directors. Both will serve... Continue Reading
Continental Floral Greens Announces Key Leadership Promotions and Career Growth Milestones Continental Floral Greens (CFG), a leader in the floral industry, is proud to announce several key promotions within its leadership team - a reflection of the company’s continued growth, internal... Continue Reading
Great Lakes Floral Foundation Inducts Bob Patterson CF into Hall of Fame! Haslett, MI (October 30, 2024) - On the evening of October 28, 2025, the Great Lakes Floral Foundation inducted Bob Patterson CF, owner of Patterson’s Flowers in Big Rapids, Reed City and Cadillac, MI into the... Continue Reading
