Life In Bloom Celebrates “Spooky Season” Create TV is including episodes of J Schwanke's Life in Bloom in their Spooky Season Salute marathon coming up Friday, October 30, Saturday, October 31, and Sunday, November 1. Enjoy episode 610 ‘Día de los Muertos’ and... Continue Reading
WFFSA Opens Registration for FDC 2027, Unveiling Expanded Conference Experience in MiamiNew venue, expanded education and a refreshed conference format bring more opportunities for business, networking and industry collaboration to the 2027 Floral Distribution Conference. Washington, DC –... Continue Reading
Robert Koene Flower Consultancy helps floral businesses stay commercially relevant in a rapidly changing market. With more than 35 years of international experience in floral design, education and retail, Robert Koene works with florists, wholesalers, growers, supermarkets and floral... Continue Reading
What Does It Mean to Be an Alliance? Last month at Fun ’N Sun, we unveiled the American Floral Alliance and began a new chapter in the 85-year history of our organization. During the unveiling, I made the statement, “We... Continue Reading
For more than a century, Royal Imports has been a trusted name in the floral industry. They offer an extensive and growing assortment of more than 1,500 floral hardgoods, including glass vases, sympathy supplies, candles, ribbon, floral tools, packaging, and more, all under one roof. This broad... Continue Reading
The Behind the Bloom podcast recently marked its first anniversary with a special podcast! “Well, it’s been an entire YEAR of Weekly Podcasts- with RJ and Me… and we’re ready to start our 2nd Year. We’ve gone behind the scenes on almost 3 Seasons of J... Continue Reading
FOR IMMEDIATE RELEASE CONTACT:The Association of Specialty Cut Flower GrowersMPO Box 268Oberlin, OH 44074(440) 774-2887www.ascfg.org Fall 2026 issue features new introductions from 18 leading breeders and suppliers, alongside grower reports, agritourism... Continue Reading
GreenSource is a B2B trade platform built specifically for the wholesale floriculture and horticulture industries - turning your live inventory into shoppable availability that wholesalers, landscapers, interiorscapers, and retailers can browse and buy nationwide. American Floral Alliance members... Continue Reading
FOR IMMEDIATE RELEASE Contact: Amanda Jedlinsky (703) 213-5802 ajedlinsky@safnow.org ALEXANDRIA, VA – AUGUST 20, 2026 – More than a century ago, Italian and Japanese immigrant growers gathered near Lotta’s Fountain in San Francisco to sell flowers. Those early gatherings laid... Continue Reading
A New Chapter Begins What an incredible few weeks it has been for our organization. Fun ’N Sun 2026 is officially in the books, and with more than 480 floral professionals in attendance, the energy throughout the convention was... Continue Reading
FOR IMMEDIATE RELEASEAlexandria, Virginia, August 12, 2026The American Floral Endowment (AFE) is proud to congratulate Dr. Amanda Solliday, Senior Manager of Sustainabloom, on receiving the Floriculture Kenneth Post Distinguished Achievement Award from the American Society for Horticultural... Continue Reading
What an incredible week! As we look back on Fun ’N Sun 2026 in Pasadena, we are filled with gratitude for everyone who helped make this year's convention such a tremendous success. From the moment everyone arrived at The Langham Huntington, there was an energy and excitement that could be... Continue Reading
