Floral News

A New Wholesale Trade Platform Made Specifically for the Floriculture Industry

GreenSource is a B2B trade platform built specifically for the wholesale floriculture and horticulture industries - turning your live inventory into shoppable availability that wholesalers, landscapers, interiorscapers, and retailers can browse and buy nationwide. American Floral Alliance members... Continue Reading

San Francisco Flower Market Receives SAF’s Century Award

FOR IMMEDIATE RELEASE Contact: Amanda Jedlinsky (703) 213-5802 ajedlinsky@safnow.org ALEXANDRIA, VA – AUGUST 20, 2026 – More than a century ago, Italian and Japanese immigrant growers gathered near Lotta’s Fountain in San Francisco to sell flowers. Those early gatherings laid... Continue Reading

August 2026 Newsletter

  A New Chapter Begins What an incredible few weeks it has been for our organization. Fun ’N Sun 2026 is officially in the books, and with more than 480 floral professionals in attendance, the energy throughout the convention was... Continue Reading

Memorial Tribute Established Honoring Frances Young

A memorial tribute has been established through the American Floral Endowment (AFE) honoring Frances ("Fran") R. Young, who passed away on August 1, 2026, at the age of 98. The tribute was established by Amy and Greg Royer, longtime friends of the Young family, in honor of Fran's life and in... Continue Reading

Dr. Amanda Solliday Receives ASHS Kenneth Post Distinguished Achievement Award

FOR IMMEDIATE RELEASEAlexandria, Virginia, August 12, 2026The American Floral Endowment (AFE) is proud to congratulate Dr. Amanda Solliday, Senior Manager of Sustainabloom, on receiving the Floriculture Kenneth Post Distinguished Achievement Award from the American Society for Horticultural... Continue Reading

Thank You for Making Fun ’N Sun 2026 Unforgettable!

What an incredible week! As we look back on Fun ’N Sun 2026 in Pasadena, we are filled with gratitude for everyone who helped make this year's convention such a tremendous success. From the moment everyone arrived at The Langham Huntington, there was an energy and excitement that could be... Continue Reading

Floral Design Institute Opens New Studio and Headquarters in Portland, Oregon.

FOR IMMEDIATE RELEASE New facility expands global floral education and digital learning opportunities for students worldwide. PORTLAND, Ore. — Floral Design Institute (FDI), a world leader in floral design education since 1969, proudly announces the opening of its new studio and... Continue Reading

Main Wholesale Florist Expands with Third Logistics Hub in Pennsauken, New Jersey

FOR IMMEDIATE RELEASE Main Wholesale Florist Expands Tristate Footprint with Grand Opening of Third Logistics Hub in Pennsauken, New Jersey Family-Owned and Operated Industry Leader Capitalizes on Multi-Generational Legacy with Official Move into Southern New Jersey Facility PENNSAUKEN, N.J.... Continue Reading

American Floral Alliance renews Life in Bloom Commitment

American Floral Alliance, formerly CalFlowers, has renewed their commitment of support for J Schwanke’s Life in Bloom. American Floral Alliance will continue as a Principal Underwriter for Seasons 10 and 11 - to be broadcast in 2028 and 2029. The show prepares new episodes about 1 year... Continue Reading

CalFlowers Becomes American Floral Alliance

A new national identity built on 85 years of floral industry leadership. San Marcos, CA — August 6, 2026 — After 85 years of serving and strengthening the floral industry, CalFlowers has officially become the American Floral Alliance, launching a new national identity designed to... Continue Reading

July 2026 Newsletter

  President's Message   Fun 'N Sun is now less than a month away, and the excitement continues to build. We now have more than 50 exhibitors signed up for the Flower Fair, making this the largest exhibition in Fun 'N Sun... Continue Reading

Three Weeks to Fun ’N Sun 2026—and History Is About to Be Made!

The countdown is on! In just three weeks, the floral industry will gather at The Langham Huntington, Pasadena, for four unforgettable days of connection, education, flowers, friendship, and celebration. As we celebrate 85 incredible years of CalFlowers, Fun ’N Sun 2026 is already... Continue Reading