FOR IMMEDIATE RELEASEOctober 15, 2026 – Floral Marketing Fund's latest study compares consumer trends from 2019, 2021, and 2025, highlighting purchasing behaviors, spending, and opportunities for the floral industry. Are consumers still buying houseplants like they were during the... Continue Reading
Culturally significant flowers represent an opportunity for floral businesses willing to look beyond traditional markets. By learning about local communities, understanding the flowers that matter to them and making availability known, growers, wholesalers and retailers can help meet an important... Continue Reading
Floral News AFA is proud to support the future of floriculture by showcasing the importance of our industry and the diverse career opportunities available to the next generation of leaders. In... Continue Reading
The Colorado Nursery and Greenhouse Association’s (CNGA) annual Women in Horticulture Luncheon brought together female professionals from across Colorado’s horticulture industry for an opportunity to connect, share ideas, and look toward the future of the industry. A highlight of the... Continue Reading
Life In Bloom Celebrates “Spooky Season” Create TV is including episodes of J Schwanke's Life in Bloom in their Spooky Season Salute marathon coming up Friday, October 30, Saturday, October 31, and Sunday, November 1. Enjoy episode 610 ‘Día de los Muertos’ and... Continue Reading
WFFSA Opens Registration for FDC 2027, Unveiling Expanded Conference Experience in MiamiNew venue, expanded education and a refreshed conference format bring more opportunities for business, networking and industry collaboration to the 2027 Floral Distribution Conference. Washington, DC –... Continue Reading
Robert Koene Flower Consultancy helps floral businesses stay commercially relevant in a rapidly changing market. With more than 35 years of international experience in floral design, education and retail, Robert Koene works with florists, wholesalers, growers, supermarkets and floral... Continue Reading
What Does It Mean to Be an Alliance? Last month at Fun ’N Sun, we unveiled the American Floral Alliance and began a new chapter in the 85-year history of our organization. During the unveiling, I made the statement, “We... Continue Reading
For more than a century, Royal Imports has been a trusted name in the floral industry. They offer an extensive and growing assortment of more than 1,500 floral hardgoods, including glass vases, sympathy supplies, candles, ribbon, floral tools, packaging, and more, all under one roof. This... Continue Reading
The Behind the Bloom podcast recently marked its first anniversary with a special podcast! “Well, it’s been an entire YEAR of Weekly Podcasts- with RJ and Me… and we’re ready to start our 2nd Year. We’ve gone behind the scenes on almost 3 Seasons of J... Continue Reading
FOR IMMEDIATE RELEASE CONTACT:The Association of Specialty Cut Flower GrowersMPO Box 268Oberlin, OH 44074(440) 774-2887www.ascfg.org Fall 2026 issue features new introductions from 18 leading breeders and suppliers, alongside grower reports, agritourism... Continue Reading
GreenSource is a B2B trade platform built specifically for the wholesale floriculture and horticulture industries - turning your live inventory into shoppable availability that wholesalers, landscapers, interiorscapers, and retailers can browse and buy nationwide. American Floral Alliance members... Continue Reading
