Floral News

      Furry Friends & Florals Photo Contest   Thank you to everyone who joined in this year’s... Continue Reading

22 Students Receive AFE Scholarships This year, thanks to the generosity of industry donors and supporters, the American Floral Endowment is proud to award a record $74,000 in scholarships, up from $67,600 in 2024. With 26 awards given to 22 students, the scholarships ease the financial burden of... Continue Reading

Grand Rapids, MI, September 15, 2025 – “Probably the most asked question I get is – ‘Why don’t you have a podcast?’ - well I do now!” proclaims J Schwanke, host of the beloved public broadcasting (PBS) television show J Schwanke’s Life In Bloom.... Continue Reading

CalFlowers Renews Commitment to Life in Bloom “I had the privilege of making a presentation to the CalFlowers Board of Directors, outlining the opportunities that Life in Bloom creates for benefitting flower sales,” said J. “We are truly grateful that the Board confirmed their... Continue Reading

Protean Farms is a Miami‑based flower importer and distributor with more than 15 years of experience. With over 600+ rose varieties and 700+ other blooms sourced from qualified farms, they are committed to “Bloom with purpose and handle with excellence”. "We provide reliable, on‑time... Continue Reading

FOR IMMEDIATE RELEASE Contact: Joost Bongaerts(805) 566-6607 American-grown flowers from West Coast and Midwest farms featured on screen Carpinteria, CA – Florabundance is proud to share that our flowers are featured in the Netflix series season 2 With Love, Meghan. In Season 1,... Continue Reading

For Immediate ReleaseContact: Joost Bongaertsjoost@florabundance.com Carpinteria, CA - August 18, 2025 - Carpinteria-based Florabundance, a cornerstone of the Central Coast’s floral industry, is proud to be featured in the national television series World’s Greatest!... (Season 24,... Continue Reading

        The Furry Friends & Florals Photo Contest... Continue Reading

For Immediate Release Alexandria, VA - August 11, 2025 The American Floral Endowment (AFE) is pleased to welcome two new Trustees to its Board of Trustees, effective September 1, 2025. These accomplished industry leaders bring valuable expertise, fresh perspectives, and a strong... Continue Reading

Grand Rapids, MI, August 11, 2025 – “Viewers continue to relax with flowers, enjoying their health and wellness benefits in the process! And I’m beyond excited for them to enjoy the new season as it debuts on Create TV,” enthuses J Schwanke, host and creator. J Schwanke's... Continue Reading

Soil Health Lab helps growers make smarter, more profitable decisions. Their lab supplies and cutting edge soil and plant analysis services are designed to deliver a clear return on investment by enabling data driven fertilizer and input strategies. They specialize in bridging modern testing... Continue Reading

CamFlor, Inc. is a 30+ year-old family-owned farm based in California, specializing in growing and wholesaling cut flowers. Their focus is on cultivating a wide variety of unique cut flowers, fillers, and greens—making them your one-stop shop for all your fresh floral needs. They also... Continue Reading