You're Invited! 2025 CalFlowers Member Appreciation Meetings - San Francisco & San Diego It’s time to celebrate YOU—our incredible CalFlowers members! Join us this summer at... Continue Reading
Proudly rooted in California, The Pinery, LLC is a premier wholesale nursery growing more than just plants, they cultivate beauty, sustainability, and long-term partnerships. What began over 30 years ago as a small, choose-and-cut Christmas tree farm has grown into a leading supplier of premium,... Continue Reading
Francis “Frank” Biddle, 60, passed away peacefully on June 27, 2025, surrounded by loved ones at his home in Del Mar, California. Some would say he died too early; others would wonder how he made it so many years. He was born on December 28, 1964 in Huntingdon, Pennsylvania, to Joseph... Continue Reading
Two New Guides Added to Sustainabloom’s Lineup of Resources Continue Reading
“Life In Bloom” Create TV Marathon and MORE Continue Reading
A New Wave of Floriculture Talent: Meet the 2025 AFE Interns Continue Reading
Farmer Bailey Is Changing the Way We Grow Flowers—Again When Bailey Hale first started growing cut flowers on his Vermont farm, he was frustrated. He kept seeing incredible Lisianthus varieties in photos from Japan and Europe—richly-toned Rosanne, elegant Celeb, and ruffled... Continue Reading
Registration is Now Open for 2025 Member Appreciation Meetings & Baseball Games! We’re excited to invite you to not one, but two special Member Appreciation Meetings this... Continue Reading
Each year on Memorial Day, the floral industry unites in a powerful act of remembrance and gratitude through the coordination of the Memorial Day Flowers Foundation. The annual event, now in its 15th year, brings together hundreds of volunteers and floral professionals, as well as thousands of... Continue Reading
“Life In Bloom” News Round Up Continue Reading
Details Flowers Software Announces New Partnership with Floral Greens Farmers of Florida Continue Reading
Floral Supply Syndicate was founded in 1939, and offers a complete line of floral supplies to retail florists. They have expanded their product line to include a wide selection of craft materials, decorative packaging items, fancy ribbons and an extensive line of holiday merchandise. Their... Continue Reading
