President's Message Hello, First of all, a big thank you to everyone who has renewed their CalFlowers membership for the coming year. For those few who may still be on the fence, I would encourage you to remember... Continue Reading
“Life in Bloom” News Round Up from J Schwanke We are so excited to share this special flower video in conjunction with CalFlowers - California Association of Flowers Growers & Shippers - about "The Cold Chain for Flowers". This video was suggested to us- at the CalFlowers... Continue Reading
Following Mother’s Day, CalFlowers gathered insights from retail, wholesale, and grower members through two in-person gatherings in California, along with an online survey, to better understand how the holiday performed across the industry. As one of the most important moments of the year... Continue Reading
Kendall Farms Launches Direct-to-Consumer Website, Bringing California-Grown Flowers Straight to Your Doorstep America's largest waxflower and eucalyptus grower now offers farm-fresh seasonal bouquets, party packs, wedding boxes, and individual bloom boxes directly to California residents.... Continue Reading
Elevate Your Summer: Join Us at AIFD National Symposium The major holiday may be behind us, but what’s next could be one of the most important investments you make in your business and creativity this year. From July 2–5 in Orlando, the AIFD National Symposium brings together... Continue Reading
Why Seed Your Future Created #IAmHorticulture – and Why It Only Works If You Show Up The horticulture industry employs millions of people across hundreds of careers, and most students couldn't name one of them. Every day, talented young people scroll past careers they've never heard of.... Continue Reading
FOR IMMEDIATE RELEASEMedia Contact: Lauren St. Clair FORT LAUDERDALE, FL — The mass-market floral industry converged on the Broward County Convention Center for Floriexpo 2026, delivering what attendees and organizers are calling an unprecedented, record-breaking year for... Continue Reading
Saturday, August 8, 2026 Hands–On Sessions Optional Event: $50 per Class Classes 1 & 2 8:00 a.m. – 9:30 a.m. Break: 9:30 a.m. – 10:00 a.m. 10:00 a.m. – 11:30 a.m. (Each session repeats at 10:00 a.m. in same location, so you can attend two sessions. Please... Continue Reading
Saturday, August 8, 2026Hands–On SessionsOptional Event: $50 per Class Classes 1 & 28:00 a.m. – 9:30 a.m.Break: 9:30 a.m. – 10:00 a.m.10:00 a.m. – 11:30 a.m. (Each session repeats at 10:00 a.m. in same location, so you can attend two sessions. Please bring your own... Continue Reading
Gen Z is quickly becoming a powerful consumer group, and their expectations may have you rethinking how to market, sell, and create floral experiences. Insights from the Floral Marketing Fund’s recent nationwide study of 2,000+ Gen Z consumers (ages 18-28) underscore an opportunity to use... Continue Reading
President's Message Mother’s Day 2026 is now in the books, and I hope and trust it was a successful holiday for you and your teams. I encourage CalFlowers members to take a few moments to participate in our Mother's Day survey. Your... Continue Reading
San Marcos, CA — May 12, 2026 — The California Association of Flower Growers & Shippers (CalFlowers) is thrilled to announce that registration and the official hotel room block are now open for the highly anticipated Fun ‘N Sun 2026 Floral Convention, taking place at the... Continue Reading
