FOR IMMEDIATE RELEASEContact: Jazmin Albarran, Executive Director jalbarran@SeedYourFuture.org (703) 838-5209 The Bridge Is Built: Seed Your Future Connects 34 Educators to the Careers Their Students Have Been Missing Alexandria, VA – July 3, 2026 – Seed Your Future, the national... Continue Reading
CalFlowers Honors Floral Industry Legend Red Kennicott with 2026 Distinguished Service Award Continue Reading
Heirloom Home Décor is a premier distributor based in Jackson, New Jersey, bringing elevated style and thoughtful design to the floral industry and beyond. Heirloom Home Decor specializes in Everflorals, high-end decorative vases, metal vessels, tabletop accents, and statement centerpiece... Continue Reading
In an industry where reliability and consistency matters, R/A Growers has spent more than 30 years building a reputation rooted in quality, trust, and family values. What began as a family farm has grown into a trusted supplier of premium foliage, greens, and specialty products, serving customers... Continue Reading
Position Title: Director of MarketingOrganization: CalFlowersLocation: Remote / U.S.-based (travel required)Reports To: President, CalFlowersEmployment Type: Full-time, Exempt About CalFlowers CalFlowers is a national floral trade association representing growers, wholesalers, retailers,... Continue Reading
In every corner of the floral industry, there are stories that remind us why this work matters. For Marie, a military veteran, IT professional, and floral designer in the Nashville area, flowers are a source of healing, purpose, and connection. After experiencing the loss of her husband, Marie... Continue Reading
President's Message Hello, First of all, a big thank you to everyone who has renewed their CalFlowers membership for the coming year. For those few who may still be on the fence, I would encourage you to remember... Continue Reading
“Life in Bloom” News Round Up from J Schwanke We are so excited to share this special flower video in conjunction with CalFlowers - California Association of Flowers Growers & Shippers - about "The Cold Chain for Flowers". This video was suggested to us- at the CalFlowers... Continue Reading
Following Mother’s Day, CalFlowers gathered insights from retail, wholesale, and grower members through two in-person gatherings in California, along with an online survey, to better understand how the holiday performed across the industry. As one of the most important moments of the year... Continue Reading
Kendall Farms Launches Direct-to-Consumer Website, Bringing California-Grown Flowers Straight to Your Doorstep America's largest waxflower and eucalyptus grower now offers farm-fresh seasonal bouquets, party packs, wedding boxes, and individual bloom boxes directly to California residents.... Continue Reading
Elevate Your Summer: Join Us at AIFD National Symposium The major holiday may be behind us, but what’s next could be one of the most important investments you make in your business and creativity this year. From July 2–5 in Orlando, the AIFD National Symposium brings together... Continue Reading
Why Seed Your Future Created #IAmHorticulture – and Why It Only Works If You Show Up The horticulture industry employs millions of people across hundreds of careers, and most students couldn't name one of them. Every day, talented young people scroll past careers they've never heard of.... Continue Reading
