President's Message Hello, folks, There are many exciting things happening at CalFlowers. During the first three months of 2026 alone, 41 new members joined CalFlowers. We extend a warm welcome to each of you. As a reminder, our... Continue Reading
As we approach Floriexpo 2026 this May 27–29 in Fort Lauderdale, the stakes for the mass-market floral industry have never been higher. With the "Perfect Storm" of 2027 looming (the rare overlap of Valentine’s Day and the Super Bowl) and shifting consumer demands for "Quiet Luxury"... Continue Reading
The Texas State Florists’ Association (TSFA) invites floral industry professionals, students and teachers to attend the Texas Floral Expo at the Embassy Suites San Marcos Hotel and Conference Center on June 19-21, 2026. With more than a dozen educational sessions and four meals included in... Continue Reading
Here is a list of recent and upcoming episodes landing at local PBS stations all across the country in April and May - including members San Francisco Flower Market, Mayesh, and Green Point Nursery! There are 14 episodes in Season 8 to enjoy, so we’re just getting started! Look for episodes... Continue Reading
For Immediate Release Alexandria, VA - April 6, 2026 With the generous support of the Demaree Family Floriculture Advancement Fund, the American Floral Endowment (AFE) is launching a new Young Professionals Council (YPC) Professional Development &... Continue Reading
For Immediate Release Contact: J SchwankePhone: (616) 446-6086Email: j@uBloom.com Grand Rapids, MI, April 2, 2026 – “I can hardly believe we have produced one hundred episodes, sharing the benefits of flowers,” enthuses J Schwanke, host and creator. J Schwanke's Life in... Continue Reading
CFG welcomes Kate Dodde and Klair McDermott to its Mass Market Sales Team, and celebrates Lucia Narciso’s elevation to Wholesale Sales Manager. Continental Floral Greens Press Release FOR IMMEDIATE RELEASEMarch, 24th, 2026 Continental Floral Greens (CFG), a family-owned grower of premium... Continue Reading
More than preserved flowers … Keepsake Floral has spent 32 years perfecting the art of preserving wedding and funeral flowers, practically inventing the floral preservation industry in the early 90's, and then elevating the industry through the company's extremely high standards for... Continue Reading
By Joost BongaertsCalFlowers Board Director & Marketing Committee MemberCEO, Florabundance Last weekend, the CalFlowers Board gathered in San Francisco for our board meeting—followed by an opportunity to connect directly with consumers at one of the city’s most anticipated spring... Continue Reading
President's Message Spring is upon us, can you believe how fast this year is already moving? Our industry is gearing up for Easter and, of course, the big one… the mother of all holidays. This is also the time of year for your CalFlowers... Continue Reading
What would spring be without flowers? Celebrate the start of spring and National Flower Day with ten back-to-back episodes of J Schwanke’s Life In Bloom on Create TV March 20, 21, and 22, and welcome the beauty of flowers into your home. “Our friends at Create TV asked me to curate... Continue Reading
FOR IMMEDIATE RELEASE Registration Is Open for the 59th Annual AIFD® National Symposium Indianapolis, IN - The American Institute of Floral Designers (AIFD®) is pleased to announce that registration is now open for the 59th Annual AIFD® National Symposium, “Elevate,”... Continue Reading
