Saturday, August 8, 2026 Hands–On Sessions Optional Event: $50 per Class Classes 1 & 2 8:00 a.m. – 9:30 a.m. Break: 9:30 a.m. – 10:00 a.m. 10:00 a.m. – 11:30 a.m. (Each session repeats at 10:00 a.m. in same location, so you can attend two sessions. Please... Continue Reading
Saturday, August 8, 2026Hands–On SessionsOptional Event: $50 per Class Classes 1 & 28:00 a.m. – 9:30 a.m.Break: 9:30 a.m. – 10:00 a.m.10:00 a.m. – 11:30 a.m. (Each session repeats at 10:00 a.m. in same location, so you can attend two sessions. Please bring your own... Continue Reading
Gen Z is quickly becoming a powerful consumer group, and their expectations may have you rethinking how to market, sell, and create floral experiences. Insights from the Floral Marketing Fund’s recent nationwide study of 2,000+ Gen Z consumers (ages 18-28) underscore an opportunity to use... Continue Reading
President's Message Mother’s Day 2026 is now in the books, and I hope and trust it was a successful holiday for you and your teams. I encourage CalFlowers members to take a few moments to participate in our Mother's Day survey. Your... Continue Reading
San Marcos, CA — May 12, 2026 — The California Association of Flower Growers & Shippers (CalFlowers) is thrilled to announce that registration and the official hotel room block are now open for the highly anticipated Fun ‘N Sun 2026 Floral Convention, taking place at the... Continue Reading
Seed Your Future Launches #IAmHorticulture Campaign to Spotlight the People Powering a Growing Industry National social media campaign invites horticulture professionals to share their stories and inspire the next generation of industry talent. Seed Your Future (SYF), the national nonprofit... Continue Reading
Season 8 continues to roll out across the country! Continue to look for airings of the 100th Life In Bloom episode in the coming weeks! Recent and upcoming episodes landing at local PBS stations all in May and into June - including members Green Point Nursery, Florabundance, 2Plant... Continue Reading
For Immediate Release Contact: J SchwankePhone: (616) 446-6086Email: j@uBloom.com Grand Rapids, MI, May 4, 2026 – “I am truly excited to celebrate one hundred episodes, sharing the benefits of Flowers,” enthuses J... Continue Reading
The Future of Floral Is Faster Than You Think Flowers are still largely sold as planned purchases, typically tied to holidays, events, and occasions. But real-life decisions to buy flowers don’t always happen that way. They happen en route. In between meetings. On the way to something... Continue Reading
President's Message Hello, folks, There are many exciting things happening at CalFlowers. During the first three months of 2026 alone, 41 new members joined CalFlowers. We extend a warm welcome to each of you. As a reminder, our... Continue Reading
As we approach Floriexpo 2026 this May 27–29 in Fort Lauderdale, the stakes for the mass-market floral industry have never been higher. With the "Perfect Storm" of 2027 looming (the rare overlap of Valentine’s Day and the Super Bowl) and shifting consumer demands for "Quiet Luxury"... Continue Reading
The Texas State Florists’ Association (TSFA) invites floral industry professionals, students and teachers to attend the Texas Floral Expo at the Embassy Suites San Marcos Hotel and Conference Center on June 19-21, 2026. With more than a dozen educational sessions and four meals included in... Continue Reading
