Mother’s Day is right around the corner and CalFlowers is bringing you two power-packed webinars designed specifically for retailers and wholesalers with Tim Huckabee. During these 30-minute workshops Tim Huckabee, The Profitable Florist, will share real-world strategies backed by his... Continue Reading
President's Message With Valentine’s Day behind us, I hope and trust that you experienced a good and satisfactory holiday. In the coming weeks, the flower industry is gearing up for a series of floral conventions and gatherings,... Continue Reading
Steady Sales, Tighter Margins — Saturday Had Limited Impact Valentine’s Day 2026 brought a great deal of uncertainty heading into the season. The holiday fell on a Saturday.Freight costs remained elevated.Labor expenses continued to rise.Tariff discussions added pricing... Continue Reading
Tradewinds International is bringing its most anticipated Farm Direct Floral Show to Las Vegas, Nevada, joining together leading growers and breeders in 80+ booths with flower buyers seeking the latest and highest-quality cut flowers available on the market today. Designed to deliver full-service... Continue Reading
“Life In Bloom” News Round Up from J Schwanke Behind the Bloom Podcast, with Lane DeVries airs Monday February 16, 2026 I’m so excited for the NEW Behind the Bloom podcast with myself and RJ Pole, with our very first guest, Lane DeVries! I hope you’ll give it a listen!... Continue Reading
For Immediate Release Alexandria, VA - January 27, 2026 For 65 years, the American Floral Endowment (AFE) has stood at the heart of the floral industry’s progress, funding research, education, and professional development that has fueled progress and helped the floral community grow,... Continue Reading
For more than 80 years, CalFlowers has brought the floral industry together—from our early days as a group of California growers and shippers to today’s thriving national community of over 885 members. Now, we’re taking another step forward.In case you missed it, CalFlowers... Continue Reading
January Newsletter Message from CalFlowers President Happy New Year to you, 2026 promises to be an exciting year ahead. The CalFlowers Board began the new year with a strategic planning retreat during the first week of... Continue Reading
Applications Now Open for Graduate Scholarships! For Immediate ReleaseThe American Floral Endowment (AFE) is excited to announce applications are now open for the Altman Family Scholarship and the Paul Ecke, Jr. Scholarship. These merit-based, prestigious scholarships... Continue Reading
A Season 8 Update from J: On Christmas Eve, I received the best news from our Public Television Distributor regarding Season 8, which will premiere starting April 1, 2026. Please let me set the stage with a little background for review… The presence of “J Schwanke’s... Continue Reading
Member Spotlight: Cold Ass Trailers When your coolers are full, deliveries are piling up, and Valentine’s week is right around the corner, cold storage can quickly become one of the biggest pressure points in a floral business. Having extra space at the right moment can be the... Continue Reading
Member Spotlight: Dahlia Valley Ranch Dahlia Valley Ranch is a micro farm in Arnold, NE, serving surrounding communities with retail arrangements, weddings, memorials, farmers markets, and more for over 6 years. Dahlia Valley Ranch currently sells wholesale to florists and is expanding into... Continue Reading
