Grand Rapids, MI, March 10, 2026 – What would spring be without flowers? Celebrate the start of spring and National Flower Day with ten back-to-back episodes of J Schwanke’s Life In Bloom on Create TV March 20, 21, and 22, and welcome the beauty of flowers into your home. “Our... Continue Reading
FOR IMMEDIATE RELEASEMonday, March 9, 2026Contact: Jeanne Taggart Boes(415) 637-8817 SFFM Floral Designers Transform Olympian Eileen Gu’s Grand Marshal Mustang with Bold Red & Gold Blooms San Francisco, CA — The 2026 Chinese New Year Parade celebrates the rare “Year of the... Continue Reading
With more than 75 years of farming history in Outlook, Washington, Outlook Flower & Bulb is building on a strong agricultural legacy with a fresh vision for the floral industry. Formed in 2026, the company combines generations of growing expertise with a forward-thinking approach to... Continue Reading
Meeting the floral industry’s need for reliable, year-round premium greens, Pacific Tradeworks delivers consistent supply, exceptional quality, and dependable service to customers across the country and around the world.Based in Western Washington State, Pacific Tradeworks connects floral... Continue Reading
What Gen Z Wants from Flowers: New National Consumer Research Continue Reading
Mother’s Day is right around the corner and CalFlowers is bringing you two power-packed webinars designed specifically for retailers and wholesalers with Tim Huckabee. During these 30-minute workshops Tim Huckabee, The Profitable Florist, will share real-world strategies backed by his... Continue Reading
President's Message With Valentine’s Day behind us, I hope and trust that you experienced a good and satisfactory holiday. In the coming weeks, the flower industry is gearing up for a series of floral conventions and gatherings,... Continue Reading
Steady Sales, Tighter Margins — Saturday Had Limited Impact Valentine’s Day 2026 brought a great deal of uncertainty heading into the season. The holiday fell on a Saturday.Freight costs remained elevated.Labor expenses continued to rise.Tariff discussions added pricing... Continue Reading
Tradewinds International is bringing its most anticipated Farm Direct Floral Show to Las Vegas, Nevada, joining together leading growers and breeders in 80+ booths with flower buyers seeking the latest and highest-quality cut flowers available on the market today. Designed to deliver full-service... Continue Reading
“Life In Bloom” News Round Up from J Schwanke Behind the Bloom Podcast, with Lane DeVries airs Monday February 16, 2026 I’m so excited for the NEW Behind the Bloom podcast with myself and RJ Pole, with our very first guest, Lane DeVries! I hope you’ll give it a listen!... Continue Reading
For Immediate Release Alexandria, VA - January 27, 2026 For 65 years, the American Floral Endowment (AFE) has stood at the heart of the floral industry’s progress, funding research, education, and professional development that has fueled progress and helped the floral community grow,... Continue Reading
For more than 80 years, CalFlowers has brought the floral industry together—from our early days as a group of California growers and shippers to today’s thriving national community of over 885 members. Now, we’re taking another step forward.In case you missed it, CalFlowers... Continue Reading
